Email Transmit Email Marketing Info Center Blog - Latest Comments

Re: B2B vs. B2C Email Marketing: 7 Differences

email archiving — Fri, 30 Dec 2011 11:28:48 -0000

Great comparison, quite informative I didn't realize before that there are so many differences.

Re: 10 Reasons Email Marketing is Better Than Social Media

john — Thu, 22 Dec 2011 04:24:12 -0000

I enjoyed reading your post, and I agree that
social media marketing and email marketing are not mutually exclusive, and
should be used together; however, I believe that social media marketing has
more potential and is of more importance....

Re: B2B vs. B2C Email Marketing: 7 Differences

EmailLister72 — Wed, 30 Nov 2011 12:21:58 -0000

I always find that B2B emailing is always more successful than B2C... more opens, more clicks more interest.

Re: The Email “Bulletproof” Button Generator

zac — Mon, 14 Nov 2011 12:50:13 -0000

I can not get the image or color to render in Thunderbird 8.0. Anyone else noticed that?

Re: Holiday Email Marketing: Planning and Ideas

Angie — Wed, 12 Oct 2011 11:40:20 -0000

Great article!

Re: 6 Email Tips Based on Eye Tracking

Zena — Tue, 20 Sep 2011 02:21:13 -0000

Eye tracking email-marketing tips are very helpful for us in
improving Email marketing. You have done a great job by sharing this post with us.
I like this. Keep it up.

Re: 9 Guidelines for Successful B2B Email Marketing

memory foam mattress review — Fri, 29 Jul 2011 02:40:16 -0000

Nice info.....

Re: 5 Tactics For Successful Mobile Email Marketing

Michael — Mon, 04 Jul 2011 20:42:51 -0000

Thanks for these very useful tactics! I will use these in my bulk email marketing campaign. I'm sure these things will help.

Re: 5 Common Mistakes in Email Marketing Strategy

kathrynrinehart — Wed, 29 Jun 2011 09:06:06 -0000

many of the email marketers are doing these mistakes but if they can avoid doing all these mistakes they can surely have a successful campaign.

Re: 6 Design Tips for Mobile Email

Adam Q. Holden-Bache — Mon, 27 Jun 2011 20:43:58 -0000

The iPhone will automatically scale an email width to 320 pixels (when held in portrait mode). If you design an email at 640 pixels wide, the scaling will be an exact 50% which renders nicely on the iPhone.

A 600 pixel email will also scale to 320, but that ratio of 53.33% scaling sometimes leads to layout issues as the math there isn't as exact.

We recommend creating emails at 640 pixels wide so they scale evenly when viewed by iPhone users.

Re: 6 Design Tips for Mobile Email

cmay — Mon, 27 Jun 2011 17:57:38 -0000

Thanks for this article! I was wondering if anyone had any more information on #2.
Does it matter if the email originally was 600 or 640 px, if the phone resizes it to 320 px anyway?
By "more exact scaling", did you mean that it's easier for humans to calculate any scaling ratios?

Re: 10 Reasons Email Marketing is Better Than Social Media

Craig Utt — Sat, 25 Jun 2011 21:21:58 -0000

Great post Adam. I love SM but preach all the time about the list ownership aspect and the fact its an asset of my clients business. I'd be inclined to list that as #1 of the 11.

Re: 10 Reasons Email Marketing is Better Than Social Media

Adam Q. Holden-Bache — Fri, 24 Jun 2011 10:23:50 -0000

Yes- list ownership is another advantage. That's a pretty big one- might have to change the post to "11 reasons". Thanks for the comment.

Re: 10 Reasons Email Marketing is Better Than Social Media

Indiemark — Fri, 24 Jun 2011 09:57:47 -0000

Really great list! I would also add that with email, you own your list. In social media have no ownership; marketers are simply granted access to a 3rd-party platform.

Re: 9 Guidelines for Successful B2B Email Marketing

B2B — Thu, 23 Jun 2011 06:42:16 -0000

Thanks for sharing great informaton..........

Re: Email vs. Social: Which is Best for Sharing?

Stephanie — Sat, 18 Jun 2011 08:30:46 -0000

Hi nice post.Social media is right finding a large numbers of people
at time, whole segments of the population aren't using social media.Its the best way of sharing content rather then email.Keep sharing with us.

Re: Email vs. Social: Which is Best for Sharing?

AnthonyWS — Thu, 26 May 2011 09:43:05 -0000

81% of marketers believe social media extends the reach of email
content to new markets (MarketingSherpa)

Re: Email vs. Social: Which is Best for Sharing?

Adam Q. Holden-Bache — Tue, 24 May 2011 12:15:32 -0000

I believe that's the biggest takeaway too. Email is used by everyone and accessible by everyone, while there's still gaps in social based on demographics and accessibility. It seems that professionals still prefer email too, although that gap is closing. One of the things I plan to implement is more email sharing from social channels, as users may want to pass along something seen in a social channel to a grandparent or colleague and without email that sharing may not occur.

Re: Email vs. Social: Which is Best for Sharing?

Hilary Short — Tue, 24 May 2011 11:00:37 -0000

"The gaps between email and social aren’t enough to dismiss one channel from your strategy."

This is crucial. While social media is a perfect way to reach large numbers of specific people at once, whole segments of the population aren't using social media, or at least not en masse. Targeting your channel as well as your message is still the only way to reach certain groups of people, i.e., older people and people who can't access social media at work, where they spend 8-12 hours each day.

Re: Email vs. Social: Which is Best for Sharing?

Adam Q. Holden-Bache — Tue, 24 May 2011 10:26:26 -0000

I agree completely. Thanks for your comment!

Re: Email vs. Social: Which is Best for Sharing?

Dewane Mutunga — Tue, 24 May 2011 10:03:23 -0000

There are some pretty interesting findings in the study. This really shows that if you aren't making "social email", then you really are limiting the reach and effectiveness of your campaign.

Great Insight.

Re: Email vs. Social: Which is Best for Sharing?

andy browning — Tue, 24 May 2011 09:28:15 -0000

I'm surprised it's only 27 million pieces being shared per day.

Re: Email vs. Social: Which is Best for Sharing?

Indiemark — Tue, 24 May 2011 09:25:23 -0000

Good insight here. Thanks for consolidating.

Re: Gmail Smart Labels: Bad News For Email Marketers?

Adam Q. Holden-Bache — Tue, 26 Apr 2011 09:15:46 -0000

Jeff- I agree that "bulk" has a negative feel to it, but it is definitely not a spam folder. It's simply emails that you sign up for that get sent to many people at once. So if you get any email newsletters, offers from retailers, etc., they'll go in that folder. The idea is that all of those mass communications can be set aside so you can go through them at once, and keep your main inbox to the personal emails that are likely more important.

Also note that Smart Labels is an optional setting- you must activate it for it to filter your email. So users who do nothing will keep seeing all their incoming emails stay in their inbox.

Re: Email Basics 202: The Top 15 Email Marketing Mistakes

tricky — Mon, 25 Apr 2011 20:19:56 -0000

well done antonio... always insightful.... love that sloppy work is number 1!